Turn Your Next Redesign Into a Revenue Engine
A Wix website redesign should not feel like repainting a wall just because you are tired of the color. It should feel like upgrading the whole room so more people walk in, stay longer, and buy more. The right Wix website designer can help you turn more visitors into leads and customers, not just give your site a new look.
Many businesses rush into redesigns around May to get ready for summer sales, events, or mid-year launches. The timeline feels tight, so they pick the first designer who has time, not the one who asks smart questions. That is how companies end up with pretty sites that do not move the needle. We want to help you avoid that by giving you a clear set of questions to ask so you choose a partner who thinks about strategy, UX, SEO, and marketing, not just colors.
Clarify Your Goals Before Hiring a Wix Website Designer
Before you talk to any designer, get clear on what you want your site to do over the next 6 to 12 months. Think about what is coming up for your business, especially as the weather warms and people start planning:
- Summer sales or seasonal promotions
- New product or service launches
- Event season, trade shows, or local pop-ups
- A push to hit year-end revenue targets
Once you have those plans in mind, connect them to your website. Decide what role your site should play, whether that is booking more calls, getting more quote requests, selling more products, or growing your email list.
It also helps to separate vanity from performance. Vanity updates are things like new fonts just because they are trendy, slight shade changes in your color palette, or fancy animations that do not support a clear goal. Performance goals, on the other hand, are tied to measurable outcomes:
- Increase form submissions or quote requests
- Get higher quality leads from your contact page
- Raise average order value in your online store
- Boost booking rates for services
- Grow email signups before busy seasons
Put all of this into a simple goals brief you can share with any Wix website designer. Include the essentials below so a designer can respond with strategy instead of only visuals:
- Who your ideal customers are and what they care about
- The main action you want people to take on the site
- Any must-have features like booking, events, ecommerce, or email signups
When a designer sees this, you can quickly tell if they think in terms of real business outcomes or just visual tweaks.
Questions That Reveal Strategic Design Skills
Once your goals are clear, it is time to test how a designer thinks. You are not only looking for someone who can make the site look good. You want someone who can explain how they will shape the experience so visitors find what they need and take action. Good questions include:
- How do you learn about our audience before you start designing?
- How do you plan navigation so visitors find what they need fast?
- What is your approach to mobile layouts and thumb-friendly buttons?
- How do you plan calls to action to support conversions?
Next, dig into their process. A real partner has a clear, repeatable way of working, and they should be able to walk you through the practical details without hand-waving:
- Timeline and major milestones
- How they handle content planning and page structure
- How often you will review designs together
- How feedback and revisions are handled so things do not go off track
You should also ask for a few past project examples. Not just pretty screenshots, but stories that connect goals to decisions and results. Have them explain:
- What the client's goals were
- What design choices they made to support those goals
- What changed after launch, such as more leads, higher sales, or visitors spending more time on key pages
Their answers will show you whether they think like a designer only, or like a business partner.
Vetting Technical, SEO, and Performance Expertise
A strong Wix website designer understands the platform deeply. That should show up in how they organize the backend, choose tools, and keep things maintainable for your team. Ask how they handle:
- Site structure inside Wix so pages are easy to manage
- Apps and integrations such as CRM tools, email marketing, booking tools, and ecommerce
- Performance optimization inside Wix, including image sizing and scripts
SEO should be part of the redesign from day one, not a last-minute add-on. To confirm they take SEO seriously, ask pointed questions like:
- How do you handle keyword research for our main pages?
- How will you write page titles, descriptions, and headings?
- What is your plan for clean URL structure and internal linking?
- Do you set up schema markup where it makes sense?
Speed matters even more on mobile, especially when people are out in the heat, on the go, and not in the mood to wait for a slow page. Make sure they can talk clearly about performance and how they keep the site fast over time:
- What tools do you use to test performance and Core Web Vitals?
- How do you avoid bloated layouts and heavy add-ons?
- How will you keep the site fast as we add seasonal landing pages and new content?
If they cannot answer these clearly, you are likely looking at a design-only shop, not a full digital partner.
Content, Branding, and Conversion Copy That Sell
Great design without strong words will not sell much. Before you start, be clear about who will handle content, because content decisions affect layout, UX, SEO, and conversions. Ask:
- Do you provide professional copywriting or do you expect us to write everything?
- Can you help edit and improve our existing content so it converts better?
- Do you plan page layouts around copy, or add copy after design?
Branding is more than a logo in the corner. A skilled Wix website designer will turn your colors, fonts, and tone of voice into a site that feels consistent across pages, emails, and social posts. Ask how they keep your brand steady while still refreshing the look.
Then talk about conversion-focused copy. You want to hear how they think about matching visitor intent, reducing confusion, and building confidence. Ask how they plan to:
- Write simple, clear headlines that match what visitors are searching for
- Describe products or services so benefits are obvious
- Place and phrase calls to action so they are easy to spot and click
- Suggest lead magnets tied to key seasons, such as summer offers, holiday promos, or annual events
You want someone who thinks about what your visitor is feeling, what problem they want solved, and what would make them confident enough to take the next step.
Investment, Timelines, and Long-Term Support
A redesign touches a lot of moving parts, so it helps to be clear on investment and timing. Start by asking what is included, so you can compare proposals accurately:
- Design and development inside Wix
- SEO setup for core pages
- Copywriting and content strategy
- Branding support
- Training so your team can manage updates
Then talk through timelines in plain terms. Ask for a realistic launch window and what they need from you to stay on track, such as content, images, or approvals. If you run time-sensitive campaigns around holidays or busy seasons, confirm how they support those campaigns and what kind of lead time they need.
Finally, the site should not be treated like a one-time project that gets ignored for years. Long-term support is often what turns a "nice redesign" into consistent growth. Ask about:
- Ongoing maintenance and security checks
- Regular analytics reporting and reviews
- A/B testing options for key pages or headlines
- How they plan updates for new pages, campaigns, or services
This will help you find a partner who thinks in long-term growth, not just launch day.
Turn Smart Questions Into a High-Performing Wix Site
Asking the right questions helps you quickly see the difference between a basic Wix website designer and a full digital partner. You want someone who understands strategy, UX, SEO, content, and ongoing marketing, all working together to support your growth.
Use this simple checklist as you talk with potential designers:
- Do they start by asking about your business goals and audience?
- Can they explain their UX and content process in clear, simple language?
- Do they have a plan for SEO, site structure, and performance on Wix?
- Will they help with copy, branding, and seasonal campaigns?
- Do they offer long-term support, testing, and analytics?
At 10com, we build Wix sites as growth tools, not just digital billboards. When you ask thoughtful questions and look for thoughtful answers, you are far more likely to end up with a site that looks great, loads fast, and helps your business stay ready for every peak season ahead.
Get Started With Your Project Today
If you are ready to launch a site that looks sharp and works hard for your business, our team at 10com is here to help. Partner with an experienced Wix website designer to create a custom website that fits your goals, brand, and budget. Tell us about your project and we will walk you through the best options, timelines, and next steps. If you have questions or want to speak with a specialist, simply contact us to get started.
Frequently Asked Questions
What should a Wix website redesign accomplish besides a new look?
A Wix website redesign should improve business results, like more leads, more bookings, or more online sales. It should make it easier for the right visitors to find what they need and take action.
How do I know if I need a Wix website redesign or just a few visual updates?
If you only want trend-based changes like new fonts, colors, or animations, that is usually a visual update. If you need measurable improvements like more form submissions, higher quality leads, or better conversion rates, a redesign is the better fit.
What questions should I ask a Wix website designer before hiring them?
Ask how they learn about your audience, plan navigation, and design mobile layouts with thumb-friendly buttons. Also ask how they handle calls to action, milestones, reviews, and revisions so the project stays on track.
What is the difference between a designer who makes a site look good and a strategic Wix designer?
A visual-only designer focuses on appearance and layout without tying decisions to outcomes. A strategic Wix designer connects design choices to goals like conversions, lead quality, and customer actions, and can explain why each change supports those goals.
What should I include in a goals brief before starting a Wix redesign?
Include who your ideal customers are, the main action you want visitors to take, and the key features you need like booking, events, ecommerce, or email signups. Also list the performance targets you care about, such as increasing quote requests, bookings, or email subscribers.
